Late-June Button Insights

Welcome to the late-June issue of the Button Insight Newsletter!

Need to know

8 Reasons Why We Love B.C.’s Updated Digital Plan

The latest update reaffirms the focus on best practices and value to the public

Carrying out change on this scale requires a team that is knowledgeable and on-board. When that team is thousands of public servants, there needs to be a rigorously structured but very clear and accessible plan that everyone can understand their parts in.

That’s why the Government of British Columbia’s newly updated Digital Plan is so encouraging. The Plan and the updated Digital Code of Practice (DCOP) clearly outline the province’s years-long and ongoing process of digital transformation on multiple levels: What exactly is being done, why it’s being done, and how it’s being done.

The plan also hits some of the key factors that make a digital plan effective. It considers what workers need to understand and to carry out, it uses plain language and clear instructions, and it keeps a focus on the users—the public—that the digital services exist to serve.

The DCOP lays out 10 practices, while the Digital Plan has 4 missions: Connected services, Digital trust, Reliable and sustainable technology, and a Digitally equipped public service. Here are 8 reasons why we love the latest versions of the Plan and DCOP.

Community

In part 2 of our community sharing, we wanted to talk about a few projects and share a couple of Button team testimonials. We value you and this community and want to share our experiences on a personal level. The “real” experiences of our people.

In this issue, our areas of learning include; Civic engagement & citizen-centricity, ethical considerations, and change management.

Have a friend that would be interested in these insights? We've made it easy to share — just click the button below:

Case Study

How Button helped Jeeny become a super-app

The Challenge

Jeeny was not in the market position they wanted. The company had a simple yet ambitious goal: to be the leading super-app in the Middle East. To achieve this goal, they wanted to completely overhaul their brand and rebuild the app to increase conversion rates.

Learn how Button delivered a new app that introduced a slew of new features, such as ordering food, groceries, and medicine. Our team included User Experience and Interaction design experts that understood how to deliver iterative design and conversion rate optimization.

Worth Your Attention

What We’re Reading: Decolonising the Mind

Ngũgĩ wa Thiong'o’s 1986 collection of four essays, Decolonising the Mind: the Politics of Language in African Literature, is one of the most influential works in the post-colonial debate around language. Ngũgĩ looks at the politics of language and how language shapes culture, identity, and one’s whole relationship to the rest of the world—arguing that language carries a people’s history in it and is entwined with the specifics of who they are in the world.

Some of his peers argue that speaking in imposed colonial languages such as English can have a practical use in decolonial efforts, but Ngũgĩ famously makes the case here for a deliberate return to African languages. He himself made that return, beginning when he was a political prisoner in the 1970s, by shifting his literary output from the English of his early novels and plays to the Gikuyu / Kikuyu of his later work.

Upcoming Events

Invite Button to speak at your event, for FREE

Button experts in user research, UI, UX, development and more have been making keynote speeches across the country, delivering value to digital and technology teams:

• How to Build Trust through Service Design,

• Digital Empathy & Process Improvement,

• and more!

We are here to share our knowledge and experiences with the community. Interested in learning more?

In Case You Missed It

Check out our blog posts from previous newsletters!

VALUE & PURPOSE: Digital transformation for enterprise & why it’s so important

LESSONS LEARNED: PART 1: Understanding government processes, stakeholder management, and policy & legal frameworks.

A FREE SERVICE DEVELOPMENT TOOLKIT: We created this software solution to benefit governments, business executives, and citizens by reducing costs and increasing consistencies.

EMPLOYEE SHOWCASE: Meet Elliott, a former assistant professor of psychology who brings that background (and a love of coffee) to user research.

THE POWER OF DIGITAL EMPATHY: 3 easy things tech leaders can do to improve public services.

CASE STUDY: Helping RealVault create easy real estate marketing materials via automation

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