Welcome to the early-June issue of the Button Insight newsletter!

Button creates meaningful digital services and we are excited to share our work, research, and learnings with you in this twice-monthly newsletter!

We appreciate that so many of you have been reading our newsletter, and we want to hear more from you—and send you some prizes.

Please offer us your feedback on the stories we share and your digital experience. We would love to share them with our audience and include your thoughts to the broader community, ensuring this collaborative approach grows.

Please email us your one- or two-sentence testimonial. We’ll pick one of you to receive an Amazon gift card!

In This Issue

1. The Big Story: Digital transformation for enterprise

2. Success story: Automating marketing materials and social content

3. Community: Employee testimonials and lessons learned

4. Some of our best stories: Digital empathy, a free ToolKit, and more 

Alec Wenzowski | President & Co-Founder | [email protected]

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Need to know

Value & Purpose: Digital transformation for the enterprise & why it’s so important

How an enterprise can gain value and meaningful outcomes with strategic digital transformation

Digital transformation strategy for enterprise is critical now. Previously as little as only 7% of companies were prepared with their digital transformation strategies. Without a plan or purpose, how could they improve competitiveness? How could they enhance customer experiences? How could they leverage data for decision making?

A digital transformation strategy refers to a comprehensive plan that organizations adopt to leverage digital technologies and innovations to improve their operations, processes, and overall business models. It involves integrating digital technologies into all aspects of an enterprise.

Case Study

Helping RealVault create easy real estate marketing materials via automation

RealVault is a Social Media & Brochure Tool for Realtors, providing co-marketing technology for the real-estate vertical.

The Challenge

One of the biggest daily challenges in real-estate co-marketing: no consistency in the marketing materials that realtors were responsible for creating directly from MLS listings. RealVault asked Button to build an automated brochure and social media content generator to synchronize the company and its realtors.

The Solution 

We created an easy, simple, intuitive interface that realtors didn’t need help or training to use. We made the UI super explicit and linear.

We leveraged our API and Data experience to map multiple feeds to create one super-feed that supports the entire system. By coupling the super-feed with advanced front-end layout techniques, we automated the creation of brochures and social media content using a simple query (such as an address or ID). Incorporating Fuzzy and Partial Search let realtors generate content even if they only recall parts of the address or listing ID. The pixel-perfect HTML-to-PDF generator spits out high-DPI PDFs ready to print, distribute, or share.

The Outcome

RealVault now provides an intuitive process and high-conversion templates that help realtors close business and are compliant with any brand’s look and feel. Now they can sell more and faster, without the time-consuming back-and-forth to get information or marketing approvals.

Community

‍In part 1 of our community sharing, we wanted to talk about a few projects and share a couple of Button team testimonials. We value you and this community and want to share our experiences on a personal level. The “real” experiences of our people.

In this issue, our areas of learning include: Understanding government processes, stakeholder management, and policy & legal frameworks.

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Worth Your Attention

What We’re Reading: Several People Are Typing

Calvin Kasulke’s debut novel is a satire of modern working life, told entirely through Slack messages. It follows Gerald as his consciousness gets trapped in his workplace Slack, sending his real life into disarray—and his productivity through the roof. As his company deals with a PR crisis around poisonous dog food, Gerald enlists a colleague to help him escape his virtual prison and figure out what happened to his body.

Upcoming Events

Book your keynote speaker now!!!

Invite Button to speak at your event, for FREE!

Button experts in user research, UI, UX, development and more have been making keynote speeches across the country, delivering value to digital and technology teams:

• How to Build Trust through Service Design,

• Digital Empathy & Process Improvement,

• and more!

We are here to share our knowledge and experiences with the community. 

In Case You Missed It

Check out our blog posts from previous newsletters!

THE POWER OF DIGITAL EMPATHY: 3 easy things tech leaders can do to improve public services.

A FREE SERVICE DEVELOPMENT TOOLKIT: We created this software solution to benefit governments, business executives, and citizens by reducing costs and increasing consistencies.

EMPLOYEE SHOWCASE: Meet Jenna, a mentor and mentee who cares about sustainable cities, citizen trust, and workplace wellbeing.

DIGITAL TRANSFORMATION has become a buzzword in recent years, but what exactly does it mean? We explore 5 key questions related to digital transformation and its relevance to Canadian governments.

CASE STUDIES: Check out our case studies, from ride-share apps to key government services, and learn more about the approach we’ve brought to them.

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