Early-July Button Insights

Welcome to the early-July issue of the Button Insight Newsletter!

Need to know

The Value of In-Person User Research & Meaningful Digital Outcomes

In-person user research plays a valuable role in developing digital solutions by providing insights and understanding.

Now that we are emerging from the pandemic and coming out from behind our online meetings with Zoom, Google, and Teams, the value of face-to-face engagement is proving again that connecting at a human level matters and building relationships in person makes a difference.

In-person user research plays a valuable role in developing digital solutions by providing insights and understanding into users' needs, preferences, and behaviours. While digital transformation is necessary and beneficial overall, we still need to use every tool we can to best understand citizens’ needs.

Digital tools and remote research methods have gained popularity, but there are several unique benefits that in-person research offers:

Community

In part 3 of our community sharing, we wanted to talk about a few projects and share a couple of Button team testimonials. We value you and this community and want to share our experiences on a personal level. The “real” experiences of our people.

In this issue, our areas of learning include finance and budgeting, collaborative governance, and crisis management and resilience

Have a friend who would be interested in these insights? We've made it easy to share — just click the button below:

New at Button

We are excited to share that Button is now your go-to Google Certified Partner. Our track record of delivering impactful solutions now includes Google Cloud products, like Google Workspace.

Let’s put Google Cloud to work for you!

Worth Your Attention

What We’re Reading: What We Owe The Future

In this book, Oxford philosopher William MacAskill takes a “million-year view” of humanity’s outlook. He makes the case for longtermism—the idea that it’s a major moral priority to help shape a more positive version of the far (and even the far, far, far) future. Present-day choices could determine whether vast numbers of human beings will prosper, suffer, or even live at all.

From this perspective, MacAskill argues that reversing climate change or preventing pandemics isn’t enough, and that we must equip future generations to rebound from collapse, to deal with machines more intelligent than themselves, and more.

Upcoming Events

Invite Button to speak at your event

Button experts in user research, UI, UX, development and more have been making keynote speeches across the country, delivering value to digital and technology teams:

• How to Build Trust through Service Design,

• Digital Empathy & Process Improvement,

• and more!

We are here to share our knowledge and experiences with the community. Interested in learning more?

In Case You Missed It

Check out our blog posts from previous newsletters!

WHY WE LOVE BC’s UPDATED DIGITAL PLAN: 8 reasons that the province’s plan for digital transition gets it right.

LESSONS LEARNED: PART 2: We want to share the real experiences of our people on the projects we do, from the challenges to the breakthroughs. This round of employee testimonials looked at civic engagement & citizen-centricity; ethical considerations; and change management.

A FREE SERVICE DEVELOPMENT TOOLKIT: We created this software solution to benefit governments, business executives, and citizens by reducing costs and increasing consistencies.

EMPLOYEE SHOWCASE: Meet Shon, who has ridden the waves of technological change for 25 years and lives in the spirit of "get-give", "learn-teach", and "have-fun."

VALUE & PURPOSE: Digital transformation for enterprise & why it’s so important

CASE STUDY: How Button delivered Jeeny a new app that expanded its ride-ordering services to slew of new features (such as ordering food, groceries, and medicine) to help make it a genuine Super-App in the Middle East.

New here? Liked what you saw?

rly-July